Online Facts & Figures
They internet has transformed business and lives in more than many ways we have thought imaginable. At its least it is one of the reatest communication tools of the century.

Here are some key facts courtesy of IABUK.
People Online
•   There are now 32m people online, 65% of the total GB Adult population (BMRB Internet Monitor Aug 2008 & TGI.net Wave 15).
•   15.4m households now online in the UK (Continental Research Autumn Internet Report 2007).
•   Women 25-34 now spend more time online than men in the same age group (Ofcom Aug 2007)
•   12.6m people accessed the internet whilst at work in the last month (BMRB TGI.net, Wave 15 to Sept 2007)
Online Behaviour
•   Sites where people can buy products or services are still proving to be the most popular online destinations with 20.7m people doing so in the last month
    (BMRB, Aug 2008).
•   Most popular online activities (BMRB, Aug 2008)
•   Using email 29.9m
•   Sourcing info on activity/interest 24.5m
•   Site of a particular brand or product 22.6m
•   Compare prices 20.8m
•   Travel plans 17.8m
Broadband
•   13.2m households in the UK have a broadband connection (Continental Research, Autumn 2007).
•   This accounts for 92% of all internet users, up from 90% a year before (BMRB, Aug 2008).
•   Almost 3 quarters (70%) of home broadband user services are now above 2MB (BMRB, May 2008).
•   46% using wireless broadband connection in the last month (BMRB Internet Monitor, May 2008).
•   Broadband penetration is expected to continue rising, it is predicted that broadband will be in 75% of all homes by 2010 (PriceWaterhouseCoopers, Global     Entertainment and Media Outlook 2007-2011)
Media Time
•   76% of internet users are now going online every day or most days (BMRB, Aug 2008).
•   UK internet users are spending an average of 23 hours a week online (YouGov, Sept 2006).
•   The average length of each user session is 53 minutes (Nielsen Netratings, Sept 2006).
Online Advertising
•   The UK online advertising industry is valued at £1,682.5 the first half year of 2008 taking a
•   18.7% share of the UK advertising industry (IAB/PwC October 2008).
•   Search accounts for 58.3% of all online advertising; display 19.8% and classifieds 21.5%. The
•   IAB continues to track spend on solus email campaigns which accounted for 0.4% of the market
•   (IAB/PwC, October 2008).
•   Search revenues grew by 28.7% year-on-year, display by 16.3% and classifieds by 30.2% (IAB/PwC, October 2008).
Ecommerce
•   £46.6bn was spent online during 2007 (IMRG, January 2008).
•   21.3m people now shop online in the UK, spending an average of £661 each in the last six months (BMRB, Aug 2008).
•   By 2011 32m UK consumers will be shopping online. The value of goods they buy online in 2011 will add up to almost £52bn. (Forrester, UK eCommerce     Forecast 2006-2011, March 2007)
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